Invis Multimedia bags the WTM World Responsible Tourism Silver Award 2021 under the “Decarbonising Travel & Tourism” Category
It gives us great pleasure to inform you that Invis Multimedia has bagged the WTM World Responsible Tourism Silver Award this year (2021) in the Decarbonising Travel and Tourism category. This is in recognition of the afforestation activities undertaken by the company at Puliyarakonam, following the principles of the world famous “Miyawaki Model”.
An infertile and dry plot of sloping land in the outskirts of Thiruvananthapuram city, that refused to yield to all greening efforts for more than a dozen years, blossomed into an oasis when the renowned botanist Dr Akira Miyawaki’s method of afforestation was put into practice by a team led by Mr M. R. Hari, CEO of Invis Multimedia and ardent sylviculturist.
In a matter of three years, in response to a combination of organic manure, dense planting of saplings, polycropping, mulching, systematic irrigation and pruning, living emeralds of plants and trees emerged from the bald, granite patch of earth, and covered it entirely. The success of the Puliyarakonam experiment underscores the soundness of the scientific principles of forestry formulated by Dr Miyawaki, and gives us hope that if individual efforts like this are carried out all over the world, we can effectively combat the effects of climate change and restore our planet to health.
The Puliyarakonam plot served as a laboratory, and the success of the Miyawaki Method of Afforestation in simulating forests led the Invis Multimedia team to customize the Miyawaki principles to suit the peculiarities of the land, while optimizing the unique environmental and climatic conditions available here. Today, the Miyawaki Method of Afforestation can be marshalled effectively to create fruit-, vegetable- and medicinal forests. With its emphasis on Potential Natural Vegetation, and avoidance of invasive species of creepers, climbers, plants, subtrees and trees, the Miyawaki Model aims to preserve and protect the indigenous ecosystem, and promote natural biodiversity. This method of afforestation which can simulate a century-old natural forest in a mere 25-30 years, is the quickest and best way to spread greenery on earth, and reap a full host of intangible benefits, like trapping carbon, preventing soil erosion, raising the dipping ground water level, making the air purer, and thereby making the planet more habitable.
Invis Multimedia has, independently and in collaboration with the state government as well as private organizations, put up several Miyawaki forests all over the state. The Silver Award is a shot in the arm, and strengthens the company’s resolve to march forward with more vigour and confidence to strengthen the lungs of the planet.
Posted Date 04-11-2021